Collins Avenue/Ocean Drive Shopping District

South Beach is central to the story of Miami Beach's evolution as an arts, fashion, cultural, celebrity and entertainment hub.

If any street is synonymous with South Beach, it is Ocean Drive, which features (along with many restaurants, art deco hotels and galleries) more than 30 designer brands. Located in the heart of South Beach, Ocean Drive is, by default, the linchpin street in setting the fashion trends of Greater Miami & Miami Beach. It is no wonder that Collins Avenue is called the Capital of Cool since it's filled with clothing boutiques around every corner, as well as unique accessories that appeal to those of us who like to keep up with the latest trends.

From fashion models to club kids to graffiti artists, Miami Beach draws creatives with its chameleon-like ability to stay on-trend. The retail mix appeals to a younger crowd with stores such as Vans, Free People and AX Armani Exchange. Boutique hotels abound, including The Tony Hotel South Beach, a newly refurbished property at Collins Avenue and 8th Street.